Archive for Social Media

owlYour life is on the fast track; school is ending, you’re preparing for the summer, and somewhere inside there’s a nagging question whispering “How will I do it? How can I be effective this summer as a Mompreneur when both my home and my business need me at the same time?”

The answer? It’s an inside job and only you hold the wisdom.

I’m asking myself these same questions, especially during this season of my life. My daughter just completed 4th grade last week and as I watched her with great joy at the awards ceremony, I wondered what happened to my little girl? Now that she’s 10, I realize that we are on a new trajectory of her life that is preparing her to become a woman and honestly, I don’t want to miss any of it.

My reality is that I’m a single parent which means I need to work; however, I’m on a mission to do this in the most life-giving and fruitful way. I am dedicated to leveraging my time, energy and resources for the sake of achieving my “lights on” vision. I am committed to thriving as a woman, showing up consciously and engaged as a Mom, while growing a sustainable business that leaves a positive impact on others and makes a larger contribution in the world.

How about you? What do you want?

It’s a tall order and I truly believe it’s possible for you and for me. It requires tenacity, perseverance and commitment to continue finding your way in the midst of an ever changing world as you create a life that is “less, yet more”.

I’m not alone in this movement….This is what I’m up to with Wendy Balman and our work through The Leadership Collaborative and Compass. Wendy and are just two examples of thousands of others who are after the same thing; another movement of these types is led by Soren Gordhamer who shares his thoughts about the 2010 Wisdom 2.0 Conference that he created.

Soren poses the question:

“What does it mean to say “yes” to a connected life and use all of the great technologies of our age AND say “yes” to what it means to have an inner life and cultivate wisdom, compassion and awareness?”

Ahhhh, sweet music to my spirit as I listen to industry experts from Google, Twitter, Facebook and more share their insights and ask provocative questions at the Wisdom 2.0 Conference Highlights. Be sure to watch the video and post your comments at the blog.

So what  do you think? Is it possible to live from the heart, honor your role as a Mom AND build a sustainable business at the same time? Let’s get the conversation going…the time is now!

social mediaTwitter, Hootsuite, Facebook, Linked In…Who? What? Where? How? Can you relate to the overwhelm? If so, welcome to the club of entrepreneurs trying to figure out how to navigate this social medial adventure. If you’re like me, you are continually reminded that “school” didn’t really end with graduation; this milestone was actually the starting point for school that lasts for the rest of your life!

What I will say is that it’s way more fun to go on a wild adventure with someone else. This is the reason I hired Jennifer Fong to support me with my social media strategy and learning curve. I wanted to share some of lessons I’ve learned about social media with you today and encourage you to reach out to others for help when you need it.

Social media is a meant to build relationships with others. Because all of the platforms are different, Jennifer doesn’t recommend using automated processes that post from one venue (like Twitter) to another (like Linked In and Facebook). It’s important to remember that Social Media is about connecting with others so automated posts can diminish the value of the relationships you build.

Here are some additional points about the different Social Media options:

  • Linked In is like an on-line resume. Find groups that are in your target market and post there. Using the “Answers” feature, you can find people in your target market that are asking questions and you can provide valuable content as you build relationships and credibility.
  • Hootsuite is a new tool that will help you keep track of your Twitter relationships. You can set up groups, respond to mentions and post directly to Twitter through this website. This site will help you streamline your conversations with others through Twitter. One of the added bonuses is that there are stats that will help you learn more about the traffic on your Twitter profile and what posts people are clicking on.
  • Twellow searches bios on Twitter rather than conversations. When you create your bio, make sure it includes the words others would type to find you. If you want to find others in your target market to follow, Twellow will help you do this.
  • Make sure your Twitter profile is fun and has a sense of humor. You don’t want it to be too serious and make sure it attracts people in your industry. Be rounded, real and funny! You can also use the new lists function to streamline your conversations at Twitter and find new people that you want to follow.
  • Facebook is great for friends, family and colleagues. I found out you really want to set your home page to read the newsfeed rather than the status updates. If you only do the status updates, you’re missing out on other valuable information and conversations happening with your friends. The newsfeed keeps the posts that receive the most comments so to see everything that’s been posted, you want to also look at the live feed. To change your home page to the newsfeed, click on more and then drag the newsfeed to the top and this will be the view you’ll see in your Facebook home page.

There is so much more that could be shared about this topic! Be sure to visit Jennifer Fong’s blog for more information and connect with me through social media to watch what I’m learning along the way.

I’m curious if this is helpful? Share your comments and social media insights at the blog and in the comments below.

Categories : Social Media
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After unplugging for longer than expected, I’m getting back into the game of blogging! In today’s post you’ll find relevant, timely and practical social media tips shared by Jennifer Fong, Social Media Queen Extraordinaire! Jennifer has been a catalyst in launching me into the social media world, and she can be a powerful resource for you in developing your strategy.  Read on to learn more about new Twitter tools that can support you in your business.

Major Changes in My Twitter World: HootSuite and a New Twitter ID

In the past 2 weeks I’ve had two major Twitter events happen in my life (OK so maybe “major” is overstating it). A few people have noticed and asked me to tell them more about it, so I decided to share it all here.

hootsuiteThe first thing is that I’ve switched from TweetDeck to HootSuite as my Twitter management tool.  When TweetDeck released its upgrade, I upgraded along with everyone else, and TweetDeck promptly deleted all the columns I’d set up.  (It’s probably because I never registered with them, although they never said it was a requirement.)  Given that I have over 4,000 people in my tweet stream, this was no minor thing.  I had spent a LOT of time setting these up, assigning people to columns, and the fact that they were gone was rather upsetting.  I spent time resetting all of them, and then the next time I opened TweetDeck the same thing happened.  That did it for me.  It was time to move on.

So I had heard good things about HootSuite, and decided to try it out.  The first major difference is that I didn’t need to download anything.  HootSuite runs right in the browser.  This is good.  The other thing I like is that now I get more columns.  TweetDeck only gives you 10 columns, so I was limited in the number of terms I could search on, the number of ways to group my friends, etc.  HootSuite gets around this issue with tabs.  Each tab permits you to add 10 columns.  So recently when I attended a conference, I set up a tab specifically for the conference, and added columns just for the conference hashtag, mentions of the brand I was representing, particular categories of folks attending the conference, etc.  During the conference, that made it easy to track what was going on.

The other thing that’s great about HootSuite is that you can use more than 1 Twitter ID at a time.  I had long had a second Twitter ID, @JenFongSpeaks, but I had never done much with it because I had built a large following on @liajen, and tracking @JenFongSpeaks involved logging out and logging back in to check the other account.  With HootSuite, I suddenly could see responses and tweet from both accounts at the same time!  And that led to my second major Twitter event.

The cool thing about starting over is how liberating it is.  When I first started using Twitter, I was just figuring it out.  I followed everyone that followed me, and wound up with thousands of people I didn’t know at all talking about things that didn’t matter to me.  Now I’m being a lot more intentional about who I follow, with the result that my Twitter experience has become a lot more meaningful.  Most of the conversation that goes by now is relevant, and the people talking are people I know and care about.

So what have I learned as a result of this experience?  First, HootSuite is cool.  I haven’t figured it all out yet (and it doesn’t have ALL the TweetDeck features I’ve enjoyed), but so far I like it a lot.  Second, there is value in intentionally following people on Twitter.  While it’s great to connect with a lot of people, and you can use columns to manage those conversations, when you start using mobile devices for Twitter, you can miss out on a lot when your tweet stream is filled with junk (since now you don’t have your columns.)  So make a plan about who you want to follow, carefully evaluate those who follow you, and select folks who will bring value to your Twitter experience.

Jennifer Fong is a speaker, consultant, and trainer, who teaches direct selling companies and individual direct sellers how to use social media effectively as a business building tool. She also coaches and trains individual direct sellers, and other business owners, on how to put the principles of social media to work in a profitable way, maximizing the return on their social media investment.

Categories : Social Media
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